Branded Print Package
This project is the design and print material for the company Awayday, the travel agancy for free-spirited, wanderlust adults who are looking to travel abroad on their own, but may need a little help getting started or planning the various details of international travel.
Color Palette & Typefaces
I chose a bright color scheme that resembles the rich warmth of sunlight while also incorporating the cool blue hues of water or mountain ranges, inspired by the views of vacation.
Logo Design
I was inspired by the freedom and beauty of traveling solo for my logo design. I wanted to symbolize the sun, water and mountains while evoking the carefree and fun feelings associated with my business.
Business Card
I chose to give my business card a clean, professional appearance while still maintaining a sense of whimsy.
Brochure
The brochure design highlights different day trips in London for Awayday's clients, combining imagery with text for an informative approach.
Visitor's Guidebook
The visitor's guidebook serves as a complete guide to London for clients. It gives information for travelers without overwhelming them.
